Management Fads in Higher Education
| Title: | Management Fads in Higher Education |
| Author: | Allen, Richard Chaffee, Ellen Earle |
| Date: | 1981 |
| Catalog #: | 2BA381 |
| Price: | $ 7.00 |
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| Description: |
This monograph examines three popular management innovations that might be fads: (1) program budgeting, (2) costing, and (3) strategic planning. The origin and characteristics of each innovation are described, and the reasons why they became popular are analyzed. A number of potential pitfalls for administrators to avoid when using these management techniques are suggested. |